Business Analyst
6+ months
Harrisburg, PA
Note: Please don't sent Business system analyst
Must have Exp in SQL and SAS
Job Responsibilities:
• Transform product transaction data into clearly defined and executable offer marketing strategies including targeting of offers based on previous product/category purchases (targeting matrix)
• Create specific and cross sponsor marketing segmentations for offer targeting
• Work closely with econometricians to develop custom relevancy scoring models for all client offers
• Design and implement test and learn strategies
• Produce product offer reports including redemption rates and incremental sales vs. control groups
• Identify and articulate customer patterns in a meaningful way to drive value to existing members
• Partner closely with client partners, marketing and technology to personalize the customer experience across multiple channels
• Perform as a marketing analytics subject matter expert within the client teams
• Create adhoc analysis to support marketing needs including market analysis, share of wallet analysis, campaign analysis, test analysis etc.
• Maintain open lines of communication with leadership, partners, and stake holders in order to continuously evolve and improve consumer insights and offer marketing strategies
Required Skills/Qualifications:
• Analysts will be experienced analytic professionals with background/degrees in statistics/quantitative studies
• Minimum 3 years of recent experience in an analytic role, preferably marketing analytics
• Experience with Oracle & Big Data environments and knowledge of Teradata, Pig, Hive are strongly desired
• Proficiency in SAS/SQL programming required.
Thanks,
Tabrez Khan
INFOWAY SOFTWARE/AMICUS SYSTEMS INC.
388 Washington Road, Suite A
Sayreville, NJ 08872
Tel: 860.924.1243
Fax: (732) 909-2543
Corporate Website http://www.infowaysoftware.com
(If you can't reach me drop an email, I will reply to you immediately)
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